The choice of specialist nursery
Our company is located on the eastern slope of Etna, not far from the sea, in a fortunate area of Sicily that enjoys the presence of the volcano (The climate is not too hot, there’s abundance of water into the ground and the soil is fertile). The nursery was established on land previously planted with lemon trees, and even before it was a vineyard. On this generous land, towards the end of the ’800, was built the country house, as holiday home, which still forms the center of the life of the company.
Nowadays our nursery, taking advantage of the favorable characteristics of the territory, is committed to promoting beauty through knowledge of certain collections of new and unusual plants. Those plants which in some way are linked to the Sicilian and Mediterranean traditions, but also plants which on our lands, for some unknown reason, nobody have never seen.
Therefore our choice was for specialization, avoiding the prospect of a “generalist” nursery, which produces a bit ‘of everything, and even avoiding the prospect of a nursery forced to chase fads. We like to think that we are proposing something new, something different, and that we are giving to the gardens, to the balconies and to the terraces of our customers, a personal and creative contribution. We feel the responsibility to carry out a productive activity which is not like a car with no head, but with a head which has a clear conscience, and the joy of being part of a larger system which needs each of us: for us to cultivate the land is to cultivate all the earth.
Since a lot of time we realized that there are widespread plants which are known in a superficial way. So our choice brings us to put our attention in some plants which, although universally known and despite are part of common experience of each person, reserve sometimes unimaginable surprises. Amongst these the one which matches more these characteristics is probably the geranium (or pelargonium, to be more accurate). Our aim is to shows, persons which we meet, how many forms, colours, and smells, can have a pelargonium and how beautiful can be this plant in various situations. Since a few years we have added, to our pelargonium’s collection, a jasminium collection. Colors and scent of home, of our land (there’s no place in Sicily where you can’t find jasminum), and also Smells which tell us about stories of the past times or about exotics and faraway land.
Over the years our costumers, at first frightened and suspicious, had learned to appreciate our proposals, giving prove of their capability of living their green spaces in an original and imaginative manner and above all giving us the enthusiasm to carry on. To let see to our costumers how jasminum can be exploited, We have also made a space dedicated to our costumers: “The Jasminum’s garden”. An adjacent place to our nursery where they can admire grown plants and learn to recognize them, to get ideas and take suggestions.
Therefore the aim of this site is to inform about our production, revealing “secrets” of each variety and species of our collection, bringing our visitants in an on-line garden.
Anyway, this site is also an invite to meet us “personally” in the nursery and in our Bed and Breakfast.
Filippo Figuera – Malvarosa